One man’s goal is another man’s objective

In my travels in recent weeks, talking to clients about the business motivation model, I’ve been struck by the number of folks who have welcomed the BMM simply because it provides a definition and context for business planning terms like goal and objective. While many have tried to communicate their business plan to a wider internal audience, it seems that too much time is often spent simply agreeing the meaning of the vocabulary in use. The application of a defined meta-model for business strategy should allow them to move more quickly beyond the semantics and into the plan itself. Read the rest of this entry »